CESD-KAS Training on CSR

CESD-KAS Training on CSR

CESD organized round-table discussion for Civil Society Organizations’ leaders with support from Konrad Adenauer Foundation (KAS) on May 15, 2013 in Baku, Azerbaijan. Maria Prohaska, director of Center for Economic Development (CED) from Bulgaria presented Bulgarian Experience on promoting of corporative social responsibility and listed out implications from Azerbaijan. The event was organized within the framework of “Promoting of Public Awareness and Capacity Building Campaigns on corporative social responsibility in Azerbaijan” with support of KAS.

The project aims at increasing awareness among different categories of population, dialogue between the society and the business community, as well as to increase trust in customers for companies through ensuring social partnership and transparency. One of the objectives of the project is to achieve development of the companies through stimulating the CSR-related activities. Center for Economic and Social Development (CESD) has already prepared the package of proposals in this field. Based on our policy recommendations package, we are planning to organize media awareness and capacity building campaigns as well as dialogue between different stakeholders.

Awareness activities will raise CSR awareness among the companies and will ensure respectful approach to the interests of the stakeholders. In addition, awareness activities will also ensure to disclosure social accounts, and to increase social and environmental responsibility of companies. Awareness campaign will stimulate development of the economy as well as creation business atmosphere as customers prefer products of the companies that have CSR experience. For instance, according to the surveys conducted in Canada, 55 % of customers buy products of the companies that have the CSR experience. In this country 82 % of the company directors think that CSR helps to increase revenues. On the other hand, 91 % of the employees are interested in working in the companies that apply CSR to their activities.

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